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Plain-language explanations of what's in the products you buy — what each ingredient is, why it's flagged, and where it's restricted, with sources.
Additives, dyes, sweeteners, preservatives, and fats — with per-country regulatory status.
Parabens, sulfates, formaldehyde releasers, and fragrance allergens.
Harsh solvents, quats, bleach, and phosphates.
Banned actives, mega-doses over safe limits, and proprietary blends.
SmartChoice checks every ingredient on a product against these same rules — point your camera at the barcode and get a verdict in seconds.
Get SmartChoice — free on iPhoneEducational information, not medical, dietary, or safety advice. Classifications reflect our editorial rules plus cited regulatory sources. Always read the product’s own label.
