Home › Ingredients › SWEETENED MULTIGRAIN CEREAL, NATURAL FRUIT
SIGNATURE SELECT · 0/100 · Not approved
4 not-approved ingredients detected; 8 banned in at least one country
| Ingredient | Verdict | Why |
|---|---|---|
| Sugar (Refined) | Caution | Refined sucrose, typically from sugarcane or sugar beet; minimally processed but a refined sweetener. |
| Corn Syrup | Caution | Refined glucose syrup from corn starch. |
| Natural Flavor | Caution | Regulatory category that allows solvent extraction and undisclosed processing aids. Lack of transparency. |
| Red 40 (Allura Red AC) | Not approved | Synthetic azo dye linked in studies to hyperactivity in children. Mandatory warning label in the EU. |
| Yellow 6 (Sunset Yellow FCF) | Not approved | Synthetic azo dye; mandatory warning label in the EU and was banned outright in Norway and Finland for decades. |
| Yellow 5 (Tartrazine) | Not approved | Synthetic azo dye associated with hyperactivity in sensitive children; mandatory warning label in the EU. |
| Blue 1 (Brilliant Blue FCF) | Not approved | Synthetic triarylmethane dye; was banned in France, Norway and Finland until 2008 EU harmonization. |
100 − 50×4 − 10×3 − 5×0 = 0
| Reason | Points | Detail |
|---|---|---|
| Red 40 (Allura Red AC) | -50 | Synthetic azo dye linked in studies to hyperactivity in children. Mandatory warning label in the EU. |
| Yellow 6 (Sunset Yellow FCF) | -50 | Synthetic azo dye; mandatory warning label in the EU and was banned outright in Norway and Finland for decades. |
| Yellow 5 (Tartrazine) | -50 | Synthetic azo dye associated with hyperactivity in sensitive children; mandatory warning label in the EU. |
| Blue 1 (Brilliant Blue FCF) | -50 | Synthetic triarylmethane dye; was banned in France, Norway and Finland until 2008 EU harmonization. |
| Sugar (Refined) | -10 | Refined sucrose, typically from sugarcane or sugar beet; minimally processed but a refined sweetener. |
| Corn Syrup | -10 | Refined glucose syrup from corn starch. |
| Natural Flavor | -10 | Regulatory category that allows solvent extraction and undisclosed processing aids. Lack of transparency. |
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